The year of Greenery is officially over. In 2018, Ultra Violet reigns supreme as Pantone’s Color of the Year.
Every year, the experts at the Pantone Color Institute forecast color trends and helps creators across the world select the right shade for their designs. Past Colors of the Year have included Marsala (2015), Tangerine Tango (2012) and both Rose Quartz and Serenity in 2016.
This year’s lush shade of purple is meant to evoke “originality, ingenuity, and visionary thinking that points us towards the future,” according to a company statement.
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”
For couples looking to tie the knot in 2018, Ultra Violet should provide plenty of inspiration according to Megan Grose, founder of Brindle and Oak planning company.
“We were so excited to hear Pantone’s Color of the Year announced and couple’s should be just as thrilled! Ultra Violet allows the newly engaged to play with colors and palettes like never before in fun and vibrant ways,” she says.
Grose describes the tone as dreamy, provocative and dramatic. “Ultra Violet is not light yet it is not deep; it’s not lilac, or periwinkle or lavender. It is purple that attended a rave, painted in neon and shot into a galaxy of magic, then electrified,” she adds.
Ultra Violet complements a wide range of styles and seasons, and can either be the star or supporting character of a color palette. For a light and flirty look, Grose advises pairing it with colors like spearmint, bubblegum and sky blue. Or, couples can stay in the purple family with eggplant and lavender for a modern and monochromatic appearance. Grose’s favorite combination, though, is a galaxy-inspired palette, which matches Ultra Violet with black, true blue, seafoam green and Radiant Orchid (Pantone’s 2014 Color of the Year).
As for actual décor, the royal hue can be incorporated into everything from the flowers to the table settings. Ultra Violet naturally occurs in a variety of blooms, such as lupine and sage. Linens, too, offer plenty of opportunities to create a bold and bright look. Grose especially loves the idea of rich velvet cloth running down the middle of a table.
The luxurious shade of purple also lends itself well to attire since it complements practically every skin tone. The Dessy Group offers a line of bridesmaid dresses in Ultra Violet as part of their partnership with Pantone. Brides, too, can add a touch of violet to their ensemble with amethyst stone jewelry, a pop of purple eye shadow or purple pumps.
Grose thinks the futuristic tone is an ideal choice for graphic elements, such as save the dates, invites and signage. Geometric shapes and purple foil, for instance, can make for impactful invitations while purple watercolor designs create a softer and more traditional look on stationery.
So whether your style is playful and contemporary or elegant and urban – or something in between – consider letting Ultra Violet be your wedding day muse.